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INDUSTRY BULLETINS FROM THE VSA

VSA BULLETIN
January 13, 2010
Issue #2 - 2010

"Etching" program sales require insurance licence

Insurance Council publishes guidelines

In an "open letter" to motor dealers, the Insurance Council of British Columbia has established rules for the sale of so-called "etching" programs. This is categorized as anti-theft insurance. Effective January 31, 2010, all dealers and salespeople who sell this insurance must be licensed by the Council to do so.

The Insurance Council criteria follows an April 2009 cease and desist order issued by the Financial Institutions Commission (FICOM) against one dealership which was not only selling what it labelled Platinum Security Protection (a product of an Alberta-based underwriter), but doing so as a "mandatory" add-on to vehicle sales. FICOM categorized the "etch" packages as auto insurance and, as such, could only be sold by licensed insurance brokers.

The Insurance Council policy now clearly states that this product must be OPTIONAL and FULLY DISCLOSED to vehicle buyers in writing. The word “disclosure” means the actual cost of the insurance and any dealer add-ons must be specifically itemized. The VSA has had reports of a $40 insurance premium sold by dealers for as much as $200.

At the time of the FICOM ruling, 228 dealers in B.C. were selling "etch" products.

The Insurance Council "open letter" states, in part:

Council determined that, based on its understanding of the motor vehicle anti-theft products being offered and the training provided, it was prepared to issue a licence which would be restricted to the sale of the motor vehicle anti-theft product outlined with an application (or identical product) subject to the following additional licence conditions:

  1. all sales must include clear and concise written disclosure to the consumer about all coverages and exclusions of the insurance product; and,
  2. prior to any sale, the consumer must be told that the purchase of the coverage is optional and may be declined at no cost to them.

The Council requires that one person in each dealership must obtain “Level 3 accreditation as a broker and be responsible for the program within the business. The more basic Level I licence restricted to the anti-theft product must be obtained by each person selling the "etch" package.

For a copy of the “open letter” and details of the requirements, dealers should contact their insurance company. Application forms and a licence fee schedule can be found at the Insurance Council's website, www.insurancecouncilofbc.com.

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